Doug Shapiro, one of the leading analysts of trends in the media and entertainment industry, explains how Hollywood now faces a second phase of digital transformation. First, the Internet unbundled media distribution, and now AI is reshaping the creative process. No one will be spared: impact will be felt by major media companies, independents and the full range of professionals from screenwriters to directors, cast and crew. Shaprio provides a summary of the changes that occurred in the past 20 years and his bold forecast of the AI-defined future that will lead to infinite content. Topics covered in this episode: how the definition of quality is shifting; how value is migrating to new control points in the media supply chain; how YouTube and TikTok paved the way for GenAI; the demise of middlemen; the fragmentation of attention; the extreme power law of popularity; the rise of new gatekeepers.

Advertising industry legend Rishad Tobaccowala shares his perspective on the future after 30+ years as head of strategy at globe-spanning agency Publicis. In the next phase of digital transformation, he envisions marketing and design encompassing every aspect of a business, from product to store to customer experience, because “everything else will be highly automated.” Check out this energetic dialog for insight about how organizations and markets will evolve.  You’ll also learn Rishad’s technique for forecasting long-term trends. Visit rishadtobaccowala.com , join his newsletter https://rishad.substack.com/ and follow him on Twitter @rishad.