On this weeks episode of The Futurists we engage with Metaverse futurist Dr. Martha Boeckenfeld all the way from Switzerland. Robert and Martha get deep into the debate of what is the Metaverse, and where do we go after lackluster performance from the likes of Meta. Brett tries to play referee.
Co-hosts Brett King and Robert Tercek interview journalist Dean Takahashi, who has been covering innovation in the game industry for three decades. Dean gives The Futurists a post-CES roundup of new trends and genres that span a dizzying array of evolving technologies. Games have expanded beyond a niche category of entertainment to dominate mainstream media. Games now foster new story franchises that attract tens of millions of fans daily. Dean explains how game tech is blurring the boundaries between the classic game industry and other media, such as motion pictures and television series. He tells us why game developers are most likely to lead the way into the metaverse. And he anticipates interoperable game economies where any player can also be a creator of generative worlds that are photorealistic. Topics include: core gamers, casual games, free-to-play, cloud gaming, blockchain games, VR and AR, Roblox, Fortnite, PUBG, digital twins and game communities. Websites: @DeanTak on Twitter GamesBeat.com VentureBeat.com
In the digital domain, marketing is technology. Glenn White builds advertising systems for brand managers inside game worlds. In this episode of The Futurists, Glenn explains the complex strategic decisions that govern how brand advertising will evolve in the Metaverse.